Improving Your Communication Strategy and Bottom Line

Corporate communication

Content Development and Executive Communication

We are expert information researchers, content developers and strategic writers, and we would love to help you tell your story more effectively. Whether you need to develop a CEO blog series, craft an annual report, develop an important speech, write human interest features or apply for an award, we can help. We also can analyze your current internal and external communication strategy, develop an annual communication plan, craft key branding messages, produce critical publications and write executive-level communications — on a regular basis or in special circumstances. The GideonStone team can provide turnkey solutions or we can partner with your team to provide specialized expertise and extend your staff capacity.

Brand Development and Marketing

At GideonStone, we believe a logo is merely the last step of a true branding process — a symbol that visually represents the difficult and vital work of determining your firm or company’s clear identity, personality and culture. A company’s marketing is the natural extension of that brand development process. We listen to your needs and work with executives to develop values, a strong brand identity and key messaging that can guide visioning and strategic planning, human resources and hiring practices, employee evaluations and long-term culture development. We can also design a logo that brings that process together visually, once the brand identity is clear.

Strategic Planning

Our team facilitates customized strategic planning, including half-day or daylong meetings, weekend planning retreats or multiple sessions over a period of time. To ensure success, we incorporate pre-meetings with executives and independent research and analysis required to accomplish planning goals.

Public Relations and Crisis Counsel

The GideonStone team offers significant experience promoting businesses through strategic press release development, thought-leadership projects, media pitching, creative promotions and partnerships, and internal/external message development. Our distinctive approach seamlessly connects your company’s overall vision and strategy to your PR efforts.

We also specialize in helping companies and professional service firms deal with crises or challenges that require a sensitive touch, a strategic approach and carefully crafted responses. GideonStone provides C-suite counsel, executive and staff training, spokesperson preparation, media relations guidance and key message development that can help you navigate the crisis successfully.

“At the Houston Methodist Hospital Foundation, we have worked with Michelle on countless projects – proposals for large gifts, various reports and high-level communication with community and hospital leaders. There is nothing she can’t do, and the quality of her work is superb. Her work receives compliments from across our organization. Moreover, she is a joy to work with personally. She is truly the consummate professional.”

Susan Coulter, J.D.
Executive Director
Houston Methodist Hospital Foundation
Houston, Texas


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