Strategic Alignment is Key to Achieving Results


Strategic Planning

Our team facilitates customized meetings and retreats to develop annual or long-range strategic plans, to present results of a communication audit or organizational assessment, to facilitate brand development, to generate team synergy and collaboration, and to help executive teams or boards understand the value and ROI of strategic alignment. Contact us to discuss your specific needs.

Fundraising/Campaign Support

From fundraising case statements, grant proposals and donor profiles to advancement planning retreats and goal-setting, campaign feasibility studies and leadership advising, the GideonStone team works closely with clients’ executive leadership and boards to accomplish their fundraising goals. We are happy to discuss custom projects that meet your needs.

Mission-Driven Branding and Marketing Strategy

From analyzing a university’s or school’s competitors and assessing its current brand to working with executives and boards to understand strategic alignment, GideonStone is an experienced C-suite partner. We help universities and schools align strategic plans with culture, structure and communication to achieve enrollment, fundraising and visibility goals.

Communications and Public Relations

As an extension of our consulting projects, we develop annual integrated strategic communications plans, craft public relations strategy and thought-leadership campaigns, produce critical publications and write executive-level communications. The GideonStone team can provide turnkey solutions or can work alongside your team to provide customized solutions that support your strategy and extend your staff capacity.

Crisis Communication

Whether a crisis is brewing or a negative situation has already become public, GideonStone can provide C-suite counsel, executive and staff training, spokesperson preparation, media relations guidance and key message development that can help you navigate the crisis successfully.

Leadership Advising/Counsel

The GideonStone team can help a new leader or leadership team determine first-100-days priorities, assess current staffing and processes, evaluate board or departmental effectiveness and provide general guidance on a variety of critical administrative matters. This counsel can also be valuable in times of crisis or major changes in marketplace conditions, revenue streams or staff/board composition.

“It has been my pleasure to work with Dr. Michelle Morris for several years in an executive leadership capacity, where she played a key role in development of our strategic planning at Abilene Christian University. She is an expert at crafting institutional messaging and working through branding and re-branding issues. She developed effective communication strategies for enrollment and for fundraising, and interacted effectively with our board. In addition, I appreciate the impressive way she led us through large events and capably managed the occasional campus crisis.”

Dr. Royce Money, Chancellor Abilene Christian University


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